Game UX Optimization for Game Features
Year
July 2024 to present
What I did
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Designed A/B tests for purchase UI
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Tested CTA placement on homepage
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Conducted voice & UI prototype tests
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Tracked Autoplay usage & revenue impact
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Analyzed leaderboard engagement patterns
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Iterated UX based on behavioral data
Optimizing Game UX Through A/B Testing, Data & User Interview
Applying three methods, A/B testing, data analysis, and user interviews, to evaluate player behavior and gather insights. These methods helped us identify usability issues and optimize key game features based on real user feedback and measurable impact.
Autoplay
Interview
AB Testing
Data
Analysis
Bonus Buy Style
Bonus Sounds
Optimizing Game UX Through A/B Testing
This two-phase A/B test focused on optimizing the Bonus Buy feature’s UI.
You can click here to see more details.
Phase One: UI Style V.S. Game Style
We tested two distinct styles—one based on UI design, the other on in-game visual style—to identify the more effective visual direction.
We refined the chosen UI style by testing different information display formats. User behavior data guided the decision, helping determine the most effective UI presentation for engagement and clarity.
Optimizing Game UX Through Data Analysis
By analyzing data from 11 games' autoplay usage, we assessed user behavior and completion patterns to determine whether additional autoplay count options were necessary, ensuring that design decisions were driven by actual player engagement.
Optimizing Game UX Through Interview
Case Three: Trigger Bonus Feature Sounds
Conducted user interviews to select the most suitable sound for the Trigger Bonus Feature. Participants were first briefed on the brand identity and sound expectations, then asked to blind-test different sound options. Final audio was refined based on their feedback to ensure brand alignment and player impact.
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