Firefox 10th Anniversary Series Campaign
Firefox 10th Anniversary Series Campaign Design
Year
September to November 2014
What I did
Marketing planning
Graphic and website design
Video production
Giveaway design
Exhibition space design
Use Series Campaign to Create the Best Brand Value
The 2014 is the year which Firefox had launched for decade. In this grand memorable year, Mozilla Taiwan want to plan a series of different campaign to celebrate Firefox’s 10th anniversary, which included an online survey, various online activities, social media promotions, offline exhibition and even physical products.
First Step: Launch Page
Before all the campaigns begin, a launch page had been design to not only give our user and fans a grand view of our campaigns, but also to help them keep following up.
Joyful Infographic
Use simple animation to attract and guide the user to explore through our campaigns.
Second Step: Online Survey
Secondly, we do a survey to all browser user in Taiwan to understand their needs and behaviors. EDM and banner has been use to promote this event. we not only put these material on all the media channels of Mozilla Taiwan , but also cooperate with the well know local media "Business Next" to promote our survey.
Firefox 10 anniversary online campaign in Taiwan
Third Step: Online Campaign
Thirdly, we’ve plan an online campaign to promote our Firefox Add-on, which is the most special set of functions of Firefox. this campaign also had shown in all of Mozilla Taiwan’s media channel and Business Next.
The entire web is using trendy parallax motion and cartoon as design language, try to deliver a fun and joyful browsing experience to explore.
We’ve developed a lovely story of an Taiwan family, and try to through the scenario to illustrate all the add-ons we want to introduce to users.
Six Personas
Six scenario stands for six different persona. They all have their own favorite Firefox add-on.
Vote Your Favorite Add-on
After watching these interesting scenarios, user can vote for their favorite add-on and share to facebook.
Got Offline Campaign Ticket
Once voted, user can got the “offline campaign ticket” , and have the chance to win some gifts on the lottery wheel.
Gif Banner and EDM Design for Online Campaign
Fourth Step: Campaign Ticket
The virtual offline tickets can be print out or store in use’s device to shown to the offline campaign worker to join the offline events.
The Final: Offline Campaign in Huashan 1914
Finally, we plan a offline campaign in huashan 1914. I’ve join to plan this offline campaign and also designed all the related graphic, product and exhibition space with the contractor.
